Sending Out Iridescent Breaths

     Watching a middle-aged man roll around in an attic with greasy black make-up encircling his eyes, wearing a crisp black suit, and shredding the insulation is one of my favorite Allstate Mayhem Commercials. I giggle every time I hear him say in a monotone voice, straight-faced, “I’ve already had like four babies.”       The video starts rolling inside an attic void of light. The “Raccoon” is spotlighted as he smugly informs you throughout the short clip that he’s enjoying doing whatever he wants.       Allstate does a great job with their Mayhem Commercials bringing comedy to the tragic events that can affect our lives. The Raccoon Mayhem Advertisement is aimed towards all homeowners and their need for Homeowners Insurance. They bring to life the devastation pests can cause for property owners. Watching “Mayhem” tear the dingy yellow insulation foam to shreds and then panning out to him lounging about, snacking on the dense fibers claiming he’s had “the best week of his